About Us

Hi, I’m Gloria Deleon—founder of Be U Be Chic By Gloria, your new favorite online boutique and style sanctuary.

This business? It’s personal. Since I was a little girl, fashion has been my happy place—my way to express who I am without saying a word. But over time, I saw how so many women felt pressure to fit a mold or follow trends that just didn’t feel like them. That’s why I created Be U Be Chic—a space where women can shop with confidence, feel seen, and wear pieces that let them shine exactly as they are.

Every item I carry? I chose it with love, imagining how it would make you feel—empowered, beautiful, and completely yourself. I don’t sell anything I wouldn’t wear myself (trust me, half of it ends up in my closet anyway 😄).

But my passion didn’t stop there. I also work one-on-one with incredible, ambitious women as a Style & Image Coach. I help professionals who care about how they show up in the world—but who also want to stay true to their personality while looking put-together and powerful.

This isn’t about chasing perfection. It’s about uncovering your own unique style and learning how to elevate it with ease, confidence, and joy. Whether it’s through a wardrobe refresh or personal coaching, my mission is to help you fall in love with your look—and your reflection.

So whether you're here to shop, to be styled, or to finally feel like the woman you see in your dreams, I’m here for you.

Let’s make chic feel personal.

Gloria